
I noticed a similar phenomenon on a construction forum that I frequent. A particular user had posted a series of photos - links that had to be opened in new windows - documenting a finish carpentry project. Number of views was indicated next to the link...

I imagine (with a shudder) that there are many people who read books this way. There is these days too much emphasis on starts and stops; we like to emphasize the two ends. Remove the middleman, fine, but don't remove the middle. For me, things are done properly when they are done like races: start to finish.